Why I’m Okay with the End of Corporate Pride (I’m Queer)

I used to get excited when brands turned their logos rainbow. But over the years, it started to feel… empty. This is my take on why I’m not mourning the end of rainbow capitalism —and what I think matters more. This queer commentary video explores the history of Pride, the collapse of corporate allyship, and why more companies are pulling their rainbow logos and sponsorships this year. Could this be the end of rainbow capitalism? 🌈 Why are brands like Target, PwC, and Disney stepping back from Pride Month in 2025? And should the LGBTQ+ community even care? I break down the rise and fall of rainbow capitalism — the performative, profit-driven “support” that shows up every June... and disappears just as fast. For queer viewers, LGBTQ+ allies, and anyone questioning the role of brands in Pride Month. From the radical origins of Pride to today’s backlash, I explore how this shift might actually be a chance to reclaim our roots. 🌈 Topics covered: • What is rainbow capitalism? • Why companies are pulling out of Pride 2025 • LGBTQ+ history and the radical origins of Pride • What real allyship looks like (and what doesn’t) • How queer community can thrive beyond brands Our Pride was never for sale. It’s time to return to each other — community over corporations. ✊🏽 📺 Also worth watching: Alex Avila’s great video on rainbow capitalism →    • The End of Rainbow Capitalism