How Perfect White Tees Use Customer Listening to Improve Ads and Acquisition With Johnny Hickey

In this episode of Minds of eCommerce, Johnny Hickey, retired firefighter turned CMO of Perfect White Tee, reveals how listening to customers became the foundation for the 8-figure apparel brand's ads, website copy, and paid acquisition strategy. Here's a glimpse of what you'll learn: ➡ Why reviews, customer service tickets, and ad comments are the best sources of customer insight ➡ How to organize thousands of customer conversations in one simple Google Sheet your whole team can use ➡ The trick to using AI for customer feedback without getting hallucinated or "mushy" results ➡ Why customer words should go straight into your ads, product descriptions, and site copy ➡ What "creative diversity" actually means on Meta (and why it isn't about adding more graphics to the same 500 photos) ➡ Why long-form video ads and behind-the-scenes content are outperforming polished UGC right now Need help scaling your brand with data-driven conversion optimization? Visit https://splitbase.com/get-proposal for a free proposal. ======= About Raphael & SplitBase ======= Raphael Paulin-Daigle is the founder and CEO of SplitBase, and landing page and optimization agency for DTC e-commerce brands. SplitBase helps brands such as Dr Squatch, Wine Library, Hyperice, L'Oréal, ButcherBox, and many more add millions to their bottom line through their optimization methodology. ======= Stay Connected ======= Conversion Optimization & Landing Pages for $10M+ DTC brands: http://splitbase.com Find Raphael on Twitter:   / rpaulindaigle