Chasing Kendrick.

“The bigger we get the more likely egos collide, it's just physics.” Very few rappers have managed to be acknowledged in the same breath with an artist as decorated as Kendrick Lamar. Let alone mentioned as direct competition. Despite his shortcomings, J. Cole has achieved nearly the impossible. With just determination, patience, & willpower. J. Cole is the 0.01% But is it enough to win? HipHop is competitive. Related video:    • The Cult of Kenny