The New World of Search: How AI Is Changing Local Rankings | The New Flat Rate

Search just changed. AI now decides who shows up first, and the rules are different from traditional SEO. In this talk recorded live at The New Flat Rate's event, Thaddeus Tondu (CEO of On Purpose Media) breaks down what's actually driving rankings for home service businesses right now: website content, reviews, Google Business Profile signals, and speed to lead. What you'll learn: Why AI search weighs your content and reviews differently than traditional Google rankings The real cost of slow lead response (five seconds versus seven minutes changes everything) How backlink shortcuts can tank your rankings for good What separates the 9% of home service businesses that cross $1 million in revenue Want your own map ranking pulled and reviewed? Book a call: onpurposemedia.com/tnfr On Purpose Media helps home service businesses (HVAC, plumbing, electrical, roofing) get their phone to ring through SEO, PPC, website design, and local search optimization. onpurposemedia.com