They Made $1 BILLION Selling Toothpaste | HiSmile

At just 19 and 20 years old, Nik Mirkovic and Alex Tomic launched Hismile, disrupting the oral care industry and taking on 100-year-old giants like Colgate and Crest. Their teeth-whitening kit became an internet sensation, turning Hismile into a favorite among influencers and celebrities. Now, after nine years of bootstrapping, they’re on track to hit a billion in annual revenue—without outside investors. ___________________________________________________________ SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend using the code FOUNDR50. Start here → https://your.omnisend.com/foundr ___________________________________________________________ In this episode, Nik and Alex share: ✅ How growing up together shaped their competitive mindset ✅ Why they chose teeth whitening as their breakout product ✅ How they formulated their first product & achieved overnight success ✅ Bringing R&D in-house and shifting their business model ✅ Why they’ve stayed bootstrapped and have no plans to sell ✅ The secret to competing with legacy brands as a startup ✅ Why character matters more than experience when hiring This episode is packed with insights on product development, brand positioning, and scaling a global eCommerce business. 📩 How We Can Help You Scale Your Business Faster 🔥 Want to learn directly from 7, 8 & 9-figure founders inside Foundr+? Start your $1 trial today → http://www.foundr.com/startdollartrial 💡 Prefer a custom roadmap and 1-on-1 coaching? → Starting from scratch? Apply here → https://foundr.com/pages/coaching-sta... → Already have a store? Apply here → https://foundr.com/pages/coaching-gro... 🔗 Connect With Nathan Chan 📸 Instagram →   / nathanchan   💼 LinkedIn →   / nathanhchan   🔗 Connect With Nik Mirkovic & Alex Tomic 📸 Alex’s Instagram →   / alextomic1   💼 Alex’s LinkedIn →   / alex-tomic   📸 Nik’s Instagram →   / nikmirkovic   💼 Nik’s LinkedIn →   / nik-mirkovic   🎯 Follow Foundr for More Business Growth Strategies 📺 YouTube → http://bit.ly/2uyvzdt 🌍 Website → http://www.foundr.com 📸 Instagram →   / foundr   📘 Facebook →   / foundr   🐦 Twitter →   / foundr   💼 LinkedIn →   / foundr   🎙 Podcast → http://www.foundr.com/podcast