The EXACT System to Go From 0-$10M+ With Your App

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Create mobile apps by chatting with AI: https://rork.com/?ref=SUPERWALL (code SUPERWALL for 20% off first month) Private dinners for $100k/mo app founders: https://75v4gfh4e3l.typeform.com/to/C... Spy on outlier TikToks that went viral promoting apps: https://spytok.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Hosted & produced by Joseph Choi:   / josephkchoi   Kiran:   / kdxcreative   Timestamps: 0:00 Study Fetch: 7 Million Users and 2 Billion Views 1:03 Why UGC Is Becoming Less Effective and What Comes Next 2:55 The First Viral Video That Got Tens of Thousands of Signups Overnight 4:35 How Study Fetch Thinks About App Growth Today 6:36 Virality at All Costs vs Targeting the Right Audience 7:04 A Look at the Product and How It Works 8:15 From Bootstrapped to an 11.5 Million Series A 8:33 Breaking Down the Creator Program and Top Performing Accounts 9:01 The Zero Follower Account Strategy With High-End Influencers 10:39 All Three Creator Strategies and Which Drives Results 12:05 What to Look for in Influencers Before Paying Five Figures a Month 14:09 Engagement Rate Benchmarks and Why Comments Matter Most 15:44 How Much to Pay Influencers for New Account Deals 17:46 When the Zero Follower Account Strategy Fails 19:03 TikTok vs Instagram Reels: Conversion Rate Differences 20:46 How to Hit 80% US Audience on TikTok and Why It Matters 22:40 How Study Fetch Sources and Qualifies Creators 24:53 Why TikTok Shop Creators Convert So Well 25:40 How Creative Direction Changes Based on the Creator 26:19 How to Present the Product Demo Without Losing Engagement 28:10 Hard vs Soft CTAs and When to Use Each 30:38 Formats That Work: Vlogging Humor and Lifestyle Integration 33:00 The 75 Million View Lecture Hall Video Breakdown 35:20 Getting Marketing Inspiration From Outside the App Space 36:05 How the Marketing Team Evolved After the Series A 37:30 Team Structure: Outbound Recruiting vs Creator Management 40:48 How the Bonus Structure Works and What Creators Get Paid 42:55 How Many Creators Study Fetch Manages at Any Given Time 43:29 What Skills the Creator Management Team Actually Needs 45:15 Who to Hire First If You Know Nothing About TikTok 48:02 Why TikTok Shop Talent Makes a Great First Marketing Hire 49:13 Advice for Solopreneurs Just Starting Out Kiran runs the entire marketing engine at Studyfetch AI, a bootstrapped app that grew to 7 million users and 2 billion views without any venture funding before raising an 11.5 million dollar Series A with the College Board backing the round. In this episode he pulls back the curtain on the full creator program that made it happen, and it is not what most people expect. Instead of hiring hundreds of cheap UGC creators to mass post content, Studyfetch pays five figures a month to influencers with 750K followers to start brand new accounts from zero. Those zero follower accounts are consistently outperforming everything else in their program because the influencer's existing audience follows them over, and the content feels authentic instead of like an obvious ad. Kiran walks through exactly how they find and vet creators, how they structure retainer deals and bonus systems, why TikTok converts at a completely different rate than Instagram Reels, and how the team manages hundreds of creators at once without losing quality control. We also get into the 75 million view lecture hall video that drove hundreds of thousands of signups, why virality at all costs is the wrong strategy, and what Kiran would look for if he had to build the marketing team from scratch today.