Upskill Leadership Skills in the AI Era with Jacki Lutz - Ep 173

In this episode, Josh Parnell welcomes Jacki Lutz, Content Director at the Auto Care Association, to discuss why automotive businesses need to build a strong digital presence as search increasingly shifts toward AI tools like ChatGPT. Jacki explains how the Auto Care Association supports the aftermarket through advocacy, education, and efforts like right to repair, while emphasizing the power of content and social media to attract customers and future technicians. Stop managing chaos and start leading with purpose. Visit https://www.limitlessleadership.co to learn more about Limitless Leadership coaching, training, and speaking. Visit https://www.tekmetric.com to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence. Learn more about Promotive or start your next search at https://www.gopromotive.com. Timestamps: 00:00 Why Your Online Presence Matters 00:19 Podcast Intro 00:53 Meet Jacki Lutz 02:12 Sponsor Break 03:52 The Auto Care Association’s Mission 06:30 Building a Digital Presence 09:11 Sponsor Break 10:24 AI as an Ally, Not an Enemy 12:39 Using AI for Shop Marketing 14:27 Why AI Will Become Standard 18:22 Leading Through Change 24:42 Mindset and Faith 29:04 The Best Advice: Control What You Can 31:30 Where to Find Jacki 32:52 Closing Thoughts ************************* I'm Josh Parnell, Founder and CEO of Limitless Leadership. As a leadership coach, trainer, and speaker, I help aspiring leaders in the automotive repair industry tap into unrecognized potential to achieve limitless results. For more information, please visit https://www.limitlessleadership.co and check out The Limitless Leadership Blueprint HERE:    • The Limitless Leadership Blueprint