Scale & Exit Your Home Service Business for Millions | Regan, Jordan & Mike | BA EP 193

How do you take a local skilled trades company whether in roofing, plumbing, HVAC, or construction and transform it from an owner-dependent operation into a multi-million dollar asset built for a private equity exit? In this episode of the Board of Advisors Podcast (recorded live at the Board of Advisors studio), host Mike Calhoun sits down with Jordan Lung and Regan Weiss, Co-Founders of Trade Up Marketing and The Hub Network. Jordan (the media production expert) and Regan (the veteran construction entrepreneur) break down the story of how a chance encounter in a Tampa Bay office turned into a 12-year brotherhood and a national media, marketing, and consulting agency built specifically for trades. Discover why traditional home service businesses fail to build enterprise exit value, how to convert employee culture into organic marketing, why personal branding for trade owners drives higher multiples, and the exact strategies used to position local contractors for multi-eight-figure private equity acquisitions. In This Episode, You’ll Learn: The Evolution of Trade Up Marketing: How a technical video production specialist teamed up with a seasoned contractor to build a full-service agency for trades. Building Real Enterprise Exit Value: Why contractor-owners struggle to exit when all leads and client relationships are locked inside their personal heads. Turning Employees into Brand Ambassadors: How fostering strong company culture encourages workers to promote the business online and drive customer trust. The "Hunter, Butcher, Chef" Partner Framework: How dividing visionary leadership, operational execution, and technical integration creates rapid agency scale. Multi-Eight-Figure Exit Playbook: How combining performance ads, video storytelling, and personal branding elevated a 35-year-old HVAC brand into a major private equity exit. Watch more videos like this 👇 Man vs. Machine: AI, Automation, and the Future of Business | Dima Semensky & Ryan Ogden | BA EP 047: Man vs. Machine: AI, Automation, and the Future of Business | Dima Semensky & Ryan Ogden | BA EP 047 Revolutionary Approach to Skincare and Wellness | Carrie Charles & Dr. Ben Johnson | BA EP 046: Revolutionary Approach to Skincare and Wellness | Carrie Charles & Dr. Ben Johnson | BA EP 046 The Realities of Fund Management | Rhonda Klch & Forrest Hayes | BA EP 048: The Realities of Fund Management | Rhonda Klch & Forrest Hayes | BA EP 048 Building Systems from the Ground Up | Jerome Knyszewski & Chris Tighe | BA EP 058: Building Systems from the Ground Up | Jerome Knyszewski & Chris TIghe | BA EP 058 Subscribe:    / @boardofadvisors   00:00 – Welcome to Board of Advisors Studio: Mike introduces Jordan Lung and Regan Weiss. 01:00 – The Origin Story 02:30 – Transitioning from Video Production to Full Agency 04:15 – Mentorship and Partnership Trust 06:00 – The Partner Triangle 07:30 – Leveraging Relationships 09:15 – Empowering Home Service Employees 11:00 – Visionary Leadership vs. Operational Traction 13:00 – Regan’s Path to Construction Ownership 15:00 – Exiting a $36K/Year System Problem 17:15 – The Power of Multiple Expansion 18:45 – Personal Branding Alongside Corporate Branding 20:15 – Ideal Trades Clients 22:00 – A Creative Service Idea for Solar & Roofing 23:15 – Closing Thoughts & Next Steps #HomeServices #TradesMarketing #BusinessExit #TradeUpMarketing #BoardOfAdvisors #HVACBusiness #PlumbingContractor #RoofingMarketing #PrivateEquityExit #ContractorGrowth #BusinessScaling #Entrepreneurship #BAPodcast #BACommunity #CEOCommunity Facebook:   / boardofadvisors   Instagram:   / _boardofadvisors   TikTok:   / board0fadvisors   Twitter: https://x.com/B0ardofAdvisors LinkedIn:   / boardofadvisors   Website: https://www.boardofadvisors.com/ Board of Advisors is a dynamic community of advisors, operating as citizens rather than members, united by a unique culture that prioritizes connection through contribution. This network thrives on a shared commitment to achieving tangible returns on investment, both mentally and financially. By leveraging the collective resources, thousands of years of combined experience, invaluable intellectual property, and extensive, high-caliber relationships, BA empowers its citizens to achieve remarkable outcomes. At its core, BA fosters an environment where collaboration and strategic networking unlock boundless possibilities, embodying the belief that "Anything is Possible."