How a Laid-Off Salesman Built Lay's

In 1932, a salesman laid off in the Great Depression borrowed $100 and started selling potato chips out of his Ford Model A. His name was Herman Lay, and his name is still on the bag. This is the full story of Lay's: the Saratoga chip legend (and why historians call it a myth), the 1817 English recipe that came first, wax paper bags, Herman Lay's road from Barrett's delivery man to the biggest chip maker in America, the $100 Fritos recipe bought in San Antonio, the 1961 Frito-Lay merger, "Betcha can't eat just one" and Bert Lahr, the PepsiCo merger, Pringles, olestra and WOW chips, and the many names Lay's goes by around the world. #lay's history #history of lay's #herman lay #frito-lay #potato chip history #who invented the potato chip #george crum #saratoga chips #fritos history #elmer doolin #pepsico history #betcha can't eat just one #bert lahr #olestra #wow chips #pringles #walkerscrisps #sabritas #businesshistory #brandhistory #documentary