NFL Star Deion Sanders Discusses His Brand, His Divorce from Pilar Sanders & His Future

NFL Hall of Famer and NFL Network Analyst Deion Sanders talks to the Wall Street Journal "Business of Celebrity" host Lee Hawkins about how he has managed his career successfully over the years and gives exclusive insights on how he worked to ensure that his divorce from ex-wife, Pilar Sanders, impact his brand and business. Sanders, who spoke to the WSJ as part of the Pepsi NFL Anthems Kickoff Eve, talks about how he has diversified his career, built a large social media following on Twitter, and the youthful mistakes of younger NFL players and how they can overcome their financial woes and other problems. Don’t miss a WSJ video, subscribe here: http://bit.ly/14Q81Xy More from the Wall Street Journal: Visit WSJ.com: http://www.wsj.com Visit the WSJ Video Center: https://wsj.com/video On Facebook:   / videos   On Twitter:   / wsj   On Snapchat: https://on.wsj.com/2ratjSM