The 3 Numbers Quietly Killing Your Profit | Morgan Wilson

Usually we profile accountants as autistic bean counters.... then i met Morgan and he flipped my world view as a self proclaimed knuckle head that knows numbers. Selling a clients business that was thought to worthless, the numbers you need to know to increase profit and how to find good people. Strap in 🚀 (0:00:00) Round two: not your usual accountant (0:00:57) The business that almost closed for $0 (0:05:00) Valuations 101: worth what someone pays (0:06:36) The tax-free sweetener: your business as super (0:07:40) How do you actually buy a business? (0:09:26) Vendor finance and "no money down" ads (0:12:31) Why $200K feels more real than a billion (0:13:47) Profit unlock #1: gross margin (0:17:04) Good margins buy you options (0:18:40) The card surcharge ban (0:22:15) Profit unlock #2: cash conversion cycle (0:24:03) Luke's 50% deposit system (0:29:05) Profit unlock #3: is the business working for you? (0:31:33) The billionaire who felt "tight" (0:33:34) Time is the only finite number (0:35:14) Why blokes need to hear "well done" (0:36:46) Business 101 beats a 14-page report (0:39:40) From 13 staff to 2, and more profit (0:43:18) Ending "the Morgan show" (0:45:06) Buy Back Your Time and 20 hours of email (0:48:23) People problem or process problem? (0:49:31) Hire for trainability (0:52:54) AI resumes and the case for being you (0:56:36) The niche client who just asked permission (0:58:05) Bone broth, fencing widgets and boring money (1:00:03) Why the sub-$1 products made the most (1:05:48) F1 team vs white-water rafting Stuck on building your Brand? Book a call and we will hash it out 👉 https://calendly.com/lukesartor-info/... Get your portrait taken by me 😎 https://www.lukesartor.com/personal-b... My Insta -   / luke.sartor   My Website - https://www.lukesartor.com/ Creditte Accountants - https://creditte.com.au/ Morgans LinkedIn -   / morgan-wilson