Porsche Lost 93% of Its Profit in One Year — Here's WHY

It was the most profitable car company of its size on the planet. Then, in roughly a year, Porsche's profit collapsed — by around ninety percent and more depending on the measure, with figures of 93% widely reported. Forecast cuts, a DAX exit, job cuts and a new CEO. How does the company behind the 911 lose almost everything it earned? A 20-year British motor trade veteran counts down the six reasons — complexity, tariffs, the Macan and the cyber rules, the Taycan slump, China — and the number one reason: a decision Porsche made on purpose, then paid billions to reverse. Plus what it means for British buyers, including where the bargains are. We cover: • Why the petrol Macan vanished from key markets • The Taycan depreciation story (and the used deals it created) • How China went from gold mine to problem • The electric U-turn and its multi-billion cost • New leadership with a British McLaren connection — and what UK buyers should do now 👉 LIKE and SUBSCRIBE — and tell us which Porsche you'd buy today. #Porsche #Porsche911 #Taycan #Macan #CarNews #UKCars #ElectricCars #CarIndustry DISCLAIMER: This video is for informational and educational purposes only. It is based on Porsche's published financial results, public statements, sales data and widely reported coverage, current at the time of recording. Profit figures depend on the measure and period used. It is not financial, investment or purchasing advice. SOURCES (public record, no links): Porsche AG published quarterly and annual results and guidance updates; Porsche public announcements on strategy, job cuts and leadership; Deutsche Börse index composition announcements; EU–US trade agreement and US tariff announcements; UN cybersecurity regulation for vehicles (UN R155); SMMT UK registration data; published used-market valuations.