Why Don't Law Firms See Returns on Social Media?

Today's Question: How could law firms (yours, or any others) do better at social? What's one area they could improve in? Links: The Podcast: http://www.tipsforlawyers.com/podcast Gary Vaynerchuk: https://www.garyvaynerchuk.com/ Joe Pulizzi: http://contentmarketinginstitute.com/ In this inaugural episode of the Tips for Lawyers show I take a look at why the moaning and whining of law firms not seeing a return on investment in their social media "strategy" (and I use the term loosely) is, in fact, completely their own fault. Here we'll be taking a look at 5 areas that law firms MUST improve on if they are going to see any kind of benefits from social media at all. Until these things happen - the whining will continue, and others will take the front seat in the bus.