The Product Tastes Great, The Valuation Tastes Awful! | Dragons' Den IRL

The director and founder of DMA Foods Ltd, Denis McCarthy has 20 years' experience in the Irish potato industry, but his new venture needs a cash injection of €100,000 and in return, he's offering 10% equity in DMA Foods Ltd. An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity. #DragonsDen #Business #Crisps