Payments as an Enterprise Growth Strategy | SRM Perspectives Live!

Payments used to be treated as a cost of doing business. For a growing number of institutions, they're the biggest untapped revenue source. In this episode of Perspectives Live!, SRM's Bob Rohr, Managing Director of Payments Strategy, breaks down why the most successful financial institutions are reframing payments as an enterprise growth strategy rather than a siloed initiative. Host Jody Guetter talks with Bob about building cross-functional alignment, why an outside-in strategy starting with the member wins, and how transaction data can uncover your next cross-sell opportunity. What you'll learn: Why the best payments strategies start with the customer or member, not the vendor roadmap. How institutions are moving past silos like debit and credit cards to look at payments as one connected engagement strategy. New KPIs that matter more than non-interest income, including product usage, deposit stickiness, and lifetime value. A simple, tangible way to use transaction data to identify credit-worthy members and win cross-sell opportunities. About Bob Rohr: Bob Rohr, Managing Director, has nearly 20 years of experience in payments and financial services strategy as both a consulting practitioner and executive. Rohr has extensive knowledge of enterprise payments strategy, payment growth and pricing strategies, strategic sourcing, and strategic planning. About SRM: SRM is a global advisory and execution firm, helping financial institutions modernize with confidence. Learn more at srmcorp.com. More Perspectives Live! episodes: https://srmcorp.com/perspectives-live/ Follow SRM on LinkedIn:   / srm-strategic-resource-management   If you found this valuable, subscribe for more conversations on the trends shaping financial services. #Payments #PaymentsStrategy #BankingStrategy Chapters: 0:00 – Introduction and the evolving payments picture 0:58 – Enterprise alignment and outside-in strategy 2:05 – Cross-functional collaboration and reframing value 4:32 – Industry leaders versus lagging institutions 7:28 – Modern metrics and measuring success 9:03 – Using data: outflow analysis and cross-selling 10:58 – Strategic planning and roadmap prioritization 13:19 – Actionable next steps and closing