The Future of Business in 2025: Global Diversification & Cultural Relevance | CNBC Interview

How can businesses thrive in an increasingly uncertain and competitive global landscape? Professor Howard Yu of IMD Business School shares his insights on CNBC London, emphasizing the need for companies to move beyond their comfort zones and embrace thoughtful expansion. This discussion covers the challenges faced by companies like Nike and Intel, the rise of innovators like Nvidia, and the evolving strategies of pharmaceutical giants like Novo Nordisk. Discover why cultural relevance and a strong ecosystem are just as crucial as technological advancements.