SEO Office Hours 27th Feb 26 ft. Emma Russell, Success Olagboye, Jo Turnbull, Michael Chidzey

Emma Russell and Success Olagboye joined  Michael Chidzey and Jo Juliana Turnbull on Friday 27th Feb 2026 for SEO Office Hours. 00:00 Intro 04:50 What’s the best way to structure FAQs to both reduce customer support calls and maximise SEO? 14:13 Is building a “virtual client” (custom GPT trained on client data) a good strategy for content creation at scale? 22:48 How do you simplify a large website (e.g., a school site with hundreds of pages) without losing SEO traffic? 35:23 Should you create content about what users search before they need your service? 46:52 Should websites block AI crawlers from accessing their content? 50:04 What are you most excited about? If you don't know Emma... Emma Russell is the founder of Oxford Comma Digital, a search-first digital agency dedicated to helping brands grow through organic search. With more than a decade of experience in SEO, she has worked both in-house and agency-side, supporting start-ups and some of the UK’s best-known brands, including House of Fraser, Mitsubishi, Sure Deodorant, Smythson, and Graham & Brown. Passionate about sharing knowledge, Emma speaks regularly at industry conferences including brightonSEO, Women in Tech SEO, RemoteSEO, and ReadingSEO. She is also a mentor to women in tech, supporting the next generation of digital leaders. If you don't know Success... Success Olagboye is an SEO Content Strategist and Writer based in Ogbomosho, Nigeria. He helps B2B SaaS brands grow their organic traffic and monthly recurring revenue through customer-focused content strategies. Success has worked with leading SaaS companies such as Keyword.com, Thruuu, Videowise, and RankTracker, as well as content marketing agencies including Optimist and JS-Interactive. He is a contributing writer for publications like Moz, HackerNoon, and Quoleady, and also runs a YouTube series called Hangout with Success. Head over to https://www.goodsignals.com/seo-offic... to get the invites for SEO Office Hours added to your calendar. You can also submit questions and watch previous episodes.