56. AI for UX Analysis: How Accurate Is It? (feat. Christian Holst & Jamie Holst, Baymard Institute)

As AI-powered tools flood the market promising quick evaluations and audits, this episode dives into a critical issue: the reliability of these tools. Host Therese Fessenden and NN/G VP Kate Moran sit down with Jamie Holst and Christian Holst, co-founders of ‪@baymard‬, to examine the growing role of AI in UX analysis. They discuss the risks of over‑relying on AI, especially for junior practitioners, and what professionalism really means in an AI‑driven UX landscape. 👥 Speakers Christian Holst, Co‑founder & Research Director, Baymard Institute baymard.com/about/team/christian-holst Jamie Holst, Co‑founder & CTO, Baymard Institute baymard.com/about/team/jamie-holst Kate Moran, VP, Nielsen Norman Group www.nngroup.com/people/kate-moran 🔗 Links Referenced in the Episode Try UX‑Ray for free baymard.com/product/ux-ray Baymard article on AI accuracy and heuristic evaluations baymard.com/blog/ai-heuristic-evaluations 🎓 Related NN/g Courses Accelerating Research with AI www.nngroup.com/courses/research-with-ai/?utm_source=podcast&utm_medium=social&utm_campaign=ep56 AI for Design Workflows www.nngroup.com/courses/ai-for-design/?utm_source=podcast&utm_medium=social&utm_campaign=ep56 Designing AI Experiences www.nngroup.com/courses/designing-ai-experiences/?utm_source=podcast&utm_medium=social&utm_campaign=ep56 AI Product Strategy www.nngroup.com/courses/ai-product-strategy/?utm_source=podcast&utm_medium=social&utm_campaign=ep56 Explore all NN/g courses nngroup.com/learning 📝 Related NN/g Articles AI Hallucinations: What Designers Need to Know www.nngroup.com/articles/ai-hallucinations/?utm_source=podcast&utm_medium=social&utm_campaign=ep56 AI‑Powered Tools for UX Research: Issues and Limitations www.nngroup.com/articles/ai-powered-tools-limitations/?utm_source=podcast&utm_medium=social&utm_campaign=ep56 AI as a UX Assistant www.nngroup.com/articles/ai-roles-ux/?utm_source=podcast&utm_medium=social&utm_campaign=ep56 AI Chatbots Discourage Error Checking www.nngroup.com/articles/ai-chatbots-discourage-error-checking/?utm_source=podcast&utm_medium=social&utm_campaign=ep56 TYXU5WMUAXAS8GTC