How Coco Chanel Lost Chanel

In 1924, Coco Chanel signed a deal that gave her just 10% of her own perfume. She spent the rest of her life trying to take it back — and failed. This is the story of the Wertheimers, the secretive French family who have owned Chanel for a century. From a racetrack meeting in 1922, to Coco Chanel's attempt to use Nazi laws against her Jewish partners in 1941, to the quiet brothers who now control a fashion empire worth billions, this is how the most famous woman in fashion lost the house that carries her name. Sources include Bloomberg Billionaires Index, Fortune, Tilar J. Mazzeo's "The Secret of Chanel No. 5", and Chanel's official house history. Subscribe to Scionwealth for documentaries on the world's oldest and most private fortunes. #Chanel #CocoChanel #OldMoney