Why AUDIO ADS could be your next big marketing opportunity

Can an advert reach the right person without interrupting what they’re doing? AudioMob is building its business around exactly that. In this episode of Marketing in the Madness, recorded at HumanX in Amsterdam, Katie Street meets Christian Facey, CEO and Co-founder of AudioMob, to explore how AI is changing audio advertising, audience targeting and business growth. Christian explains how AudioMob lets people keep playing mobile games while audio ads run in the background. He shares how the company uses interactions, such as listening, clicking or muting an advert, to predict audience interests without accessing people’s microphones. With a network that can reach over a billion people, Christian also explains how AudioMob uses AI to check ads at scale and grow without a proportional increase in headcount. They discuss the AI “second brain” helping employees prepare for pitches and research potential customers, plus AudioMob’s expansion into podcasts and music streaming. If you work in marketing or want to understand how businesses are putting AI to work, this episode offers a look inside a company already doing it. 00:00 Marketing in the Madness at HumanX 01:56 How AudioMob’s in-game audio ads work 03:00 AI audience targeting without microphone access 04:04 From Google and Meta to founding AudioMob 05:30 Reaching over a billion people 06:44 Using AI to check ads at scale 07:40 Growing a business with AI 08:28 Building an AI “second brain” 09:13 More content and the human element 09:47 Expanding into podcasts and music streaming 10:15 What inspired Christian at HumanX 12:05 Follow Marketing in the Madness Subscribe to Marketing in the Madness for more conversations with the people shaping marketing and AI. Audio version available on: Spotify: https://open.spotify.com/show/2UUIgMd... Apple Podcasts: https://podcasts.apple.com/us/podcast... Christian Facey h  / christian-facey   Katie Street   / katiestreet     / streetmate   Marketing in The Madness   / marketing-in-the-madness-podcast     / marketinginthemadness   Street Agency https://street.agency/   / street.agency     / streetagency