Agent Interview - Kelly Zaccaria

Kelly Zaccaria went from brand-new licensee to real estate assistant to The Shoreline's top-producing agent — with no book of business when she started. In this episode she breaks down exactly how she did it: the winter she had 12 clients and nothing closing, the multi-million dollar negotiation against 30-year veterans, and why she now has 8 deals under contract at once. We also get into what's really happening in the Sarasota–Manatee market right now (hint: it's not what the news says), why "I want a deal" usually means "I want a well-priced house," the mistake buyers make over and over, and what to look for in a brokerage if you have a fresh license and zero pipeline. In this episode: – From UCF finance grad and NY Jets intern to Sarasota realtor – Why being an assistant first is the best training there is – The first-conversation questions Kelly asks every new client – Keeping buyers calm when a deal almost falls apart – Single-family vs. condos: what's moving and why – Why Jersey, New York, and Midwest buyers are coming down more confident than last year – Leads, systems, and social media: what a brokerage should actually give you – Kelly's goal for the rest of 2026 Thinking about relocating to Sarasota, Bradenton, or Lakewood Ranch? It's never too early to start the conversation. Follow Kelly: Instagram/TikTok/Facebook @kellyzaccaria_realtor The Shoreline FL Realty 2869 Browning St, Sarasota, FL 34237 rposada@srqshoreline.com | 941-544-1133 Serving Sarasota, Bradenton & Manatee County — English y Español #SarasotaRealEstate #LakewoodRanch #MovingToFlorida #RealEstateAgent #Bradenton #FloridaRealEstate #TheShorelineFLRealty