Consumer IQ | Episode 4. "What Today's Top Brands Do Differently (And How You Can Too)"

We've audited thousands of brands across every industry - and the ones winning at the local level aren't doing one big thing. They're doing a handful of small things, consistently. In this episode of Consumer IQ, Brynn Gibbs and Mark Spencer share real stories of how top brands are moving the needle in an AI-driven search world — and turning reputation into revenue, one location at a time. From technicians snapping before-and-after photos to turn red map bubbles green, to a Servpro franchisee's morning huddle that turned five-star reviews into a team-wide competition, these are the tactics separating the brands that get chosen from the ones that don't. In this one, we get into: • Localized content: why the same post across every location falls flat • Using before-and-after photos to get found outside your service area • How a morning huddle gamified five-star reviews (and why verbal asks work) • AI review listening — turning feedback into a location-by-location game plan • Why your lowest-performing locations are usually your lowest-revenue ones • How top brands help their weakest locations catch up • Why AI-powered tools plus white-glove support beats either one alone Whether you run one location or a few hundred, this is the playbook for driving revenue where it actually happens — locally. 🎙️ Subscribe so you don't miss what's next. Got a topic you want us to cover? Drop it in the comments or DM us. Want to learn more about our services? Visit consumerfusion.com Follow us: Insta:   / consumerfusion   Facebook:   / consumerfusion   TikTok:   / consumerfusion   X: https:/x.com/ConsumerFusion