EP 261: Mahindra Launches Blazo i-TRK, Profit Ka Rocket

Truck technology takes another leap with Mahindra launching the i-TRK, an intelligent truck that is built to deliver industry-best fuel efficiency & is backed by a robust service network – so reliable that the company is willing to pay a penalty of Rs 10,000 per day if the uptime is delayed beyond 48 hours. Rajesh Jejurikar & Vinod Sahay unveiled the new range of trucks & spoke about the intentions of the company – grow in this segment & give the customers a never before experience in terms of fuel efficiency & after-sales-service. Here are glimpses of the launch.