BFCM 2026: Why Black Friday Is 28 Days From Christmas (Full Masterclass)

Black Friday 2026 falls on November 27. In this full masterclass, the National Positions team breaks down what that compression changes and how e-Ccommerce brands should plan for it. Download the free 48-page Holiday Growth eBook: https://nationalpositions.com/wp-cont... WHAT WE COVER Recorded live on September 1, 2026, this session walks through what changed between BFCM 2025 and 2026, using benchmark data from 33,000 e-Commerce stores plus research from Adobe, Salesforce, Meta, Braze and Yotpo. Key findings discussed: The 2026 calendar leaves 28 days between Black Friday and Christmas, making mid-October the real campaign launch date AI-referred shoppers now convert 42% better than direct traffic, reversing a year-over-year deficit Roughly 34% of retailer homepage content is not machine-readable to AI models New customers fell to 48% of BFCM revenue, down from 59.7% in 2024 Cyber Five regained share of holiday e-Commerce for the first time since 2019 TikTok ROAS rose 28.4% while CPM fell 27.5%; Google CPA rose 34.2% 70% of Cyber Week orders were placed on mobile SPEAKERS Bernard May — CEO & Founder, National Positions Sam Abrahams — Paid Social Dave Cassarino — Director of Amazon Marketing Tess Listick — CRO Specialist ABOUT NATIONAL POSITIONS National Positions is a full-service digital growth agency in Southern California working with B2B and B2C brands worldwide. We build data-driven, custom marketing programs designed around measurable growth. Website: https://nationalpositions.com Want a BFCM readiness review before October? Get in touch: https://nationalpositions.com/contact/ #BFCM2026 #Ecommerce #BlackFriday #DigitalMarketing #AISearch