How Apple's risky retail venture made profits boom

Ron Johnson, Apple's former senior vice president of retail, explains how the tech company welcomed physical shoppers in his book, "Shop Different: How Retail Revealed Apple's Genius." "CBS Saturday Morning" delivers two hours of original reporting and breaking news, as well as profiles of leading figures in culture and the arts. Watch "CBS Saturday Morning" at 7 a.m. ET on CBS and 8 a.m. ET on the CBS News app. Subscribe to "CBS Mornings" on YouTube:    / cbsmornings   Watch CBS News 24/7: https://cbsnews.com/live/ Download the CBS News app: https://cbsnews.com/mobile/ Follow "CBS Mornings" on Instagram:   / cbsmornings   Like "CBS Mornings" on Facebook:   / cbsmornings   Follow "CBS Mornings" on X:   / cbsmornings   Subscribe to our newsletter: https://cbsnews.com/newsletters/ Try Paramount+ free: https://paramountplus.com/?ftag=PPM-0... For video licensing inquiries, contact: licensing@veritone.com