WAKE THE CITY — Nike Spec Ad

WAKE THE CITY — Nike Spec Ad You don’t wait for the world to start. You start it. A personal spec commercial built around a simple idea: one runner moves through a dormant city, and his momentum gradually brings the world around him to life. The goal was to turn running into a visual metaphor for momentum — one person starts moving, and the world around him begins to move with him. AI WORKFLOW Dev look — Midjourney v8.2 Locations + expanded world — Seedream 5.0 Pro Video — Seedance 2.5 Music — ElevenLabs Music v2 Sound generation — ElevenLabs Text to Sound v2 Upscaling — Topaz Video AI Concept, direction, editing, sound design and AI production by Guilherme Zanettini. Unofficial spec project. Not affiliated with, endorsed by, or commissioned by Nike. #Nike #SpecAd #AIFilmmaking