The $1.75 Billion Mistake That Lasted Six Months

Quibi raised about $1.75 billion, signed some of the biggest names in Hollywood, and launched on April 6, 2020. About six months later, its founders announced it was shutting down. A few months after that, its library of shows was sold for significantly less than $100 million. This video walks through Quibi's short life step by step, the idea, the money, the product and the launch, and asks how some of the most experienced people in media got it so wrong, so fast. Chapters 0:00 "Quibi is not succeeding" 0:59 The real question 1:38 The big idea 2:47 The money 4:07 The product 5:37 The launch 6:44 Blaming the virus 8:14 The trial ends 9:27 The end 10:54 How smart people got it wrong 12:16 The trap of experience and money 13:29 Three lessons 14:39 Next: Xerox PARC Sources PBS NewsHour / AP (Oct. 22, 2020): https://www.pbs.org/newshour/arts/sho... AOL / Yahoo Finance, Why the $1.75 billion streaming app failed: https://www.aol.com/news/quibi-shuts-... Light Reading (Oct. 21, 2020): https://www.lightreading.com/cable-te... NBC News, A look at why Quibi failed: https://www.nbcnews.com/business/busi... TheWrap, Sensor Tower estimate (July 2020): https://thewrap.com/quibi-early-users... Tubefilter, Roku acquires Quibi library (Jan. 8, 2021): https://www.tubefilter.com/2021/01/08... MediaPost, Super Bowl ad ratings (Feb. 2020): https://www.mediapost.com/publication... Wikipedia, Quibi: https://en.wikipedia.org/wiki/Quibi Narration: AI-generated voice. Graphics: original. This video is an independent analysis and is not affiliated with Quibi, Roku, The Walt Disney Company, NBCUniversal or any of the companies mentioned.