Revealed: Buyers' agent overpaid and never even knew it
Negotiation School
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Revealed: Buyers' agent overpaid and never even knew it
23 просмотра · 11 дней назад
Negotiation School
32 подписчика
23 просмотра · 11 дней назад
Buyers' agents, if you've ever wondered why some deals leave money on the table, this one's for you.
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I look at negotiations differently to your average buyers' agent. Why? Because I sat on the other side of the table for 17 years. I've had thousands of conversations with sellers, at their dining table, where the real decision gets made. I know the conversation no one else in the room ever hears. I know exactly where the seller's head is at.
When you have that knowledge, every negotiation looks completely different.
Here's the uncomfortable truth: I've personally watched hundreds of buyers — agents included — open with an offer that was already above the seller's true bottom line. From there, it wasn't a negotiation anymore. It was just a game of how much more I could extract.
Before your next deal, stop. Don't rush it. Get the full picture and look closely at what you might be missing — because that missing piece could be costing your clients $35,000 or more.