Daraz E-Commerce Masterclass: Winning Products & Scaling Secrets with Daraz Sales Head

Thinking of starting or scaling an e-commerce business on Daraz? In this in-depth masterclass, Muhammad Ali Qureshi, Group Head of Sales at Daraz (Alibaba Group), breaks down the ground realities of building a sustainable online store in Pakistan. From strategic financial planning—using the golden 3-part budget rule—to market research, local product sourcing, and handling logistics, this discussion covers actionable frameworks every online seller needs before launching. Learn how consumer trends shifted after COVID-19, which high-demand categories (like fashion, cosmetics, and wellness) actually drive sales, and why starting with white-label selling can minimize your risk before going into private labeling. Key Topics Covered: 00:00 – Introduction & Guest Profile: Muhammad Ali Qureshi (Group Head of Sales, Daraz) 02:27 – Career Journey: From Tech & Logistics to E-Commerce Leadership 08:08 – The E-Commerce Mindset: Managing Risk & The 3-Part Budget Rule 10:00 – Product Research, Competitive Pricing & Cost Calculations 11:30 – Analyzing Customer Reviews & Avoiding Low-Margin Pitfalls 12:26 – Local Sourcing vs. Imports: Leveraging Domestic Manufacturing 13:48 – White Label vs. Private Label: The Safest Path for Beginners 14:40 – High-Performing Categories on Daraz (Fashion, Cosmetics, Wellness & Gadgets) #Daraz #EcommercePakistan #OnlineBusiness #DarazSeller #ProductHunting #BusinessStrategy #PakistanBusiness #EcommerceTips #Entrepreneurship #DigitalCommerce 👉 Don't Miss Out: Join our Facebook Group for assignments and questions:   / designsvalley   📚 Explore the GBOBER App for valuable resources: https://gbober.com📱 Stay updated on Facebook:   / askshahzadmirza   👍 📞 WhatsApp Numbers: 0321-4293070 | 0335-1743224 🏢 Address: Next Age Solutions, H#7, Hafeez Taaib Road, Nargis Block, Allama Iqbal Town, Lahore, Pakistan Join us on this Digital Marketing journey, and let's make your online presence shine! 💫