THE NEW DUNLOP LAUNCH Brand Strategy Announcement “Video Streaming”（December 3, 2025）

【THE NEW DUNLOP LAUNCH｜Brand Strategy Presentation (English Version) 】 On December 3, 2025, the new brand strategy launch event “THE NEW DUNLOP LAUNCH” was held at Bellesalle Shinjuku Central Park by DUNLOP (Sumitomo Rubber Industries, Ltd.; President at the time: Satoru Yamamoto; current President: Yasuaki Kuniyasu). This video is the official archive recording of the presentation delivered on the day, in Japanese. ■ New Brand Statement: “TAKING YOU BEYOND” DUNLOP (Sumitomo Rubber Industries, Ltd.) has established a new brand statement, “TAKING YOU BEYOND,” and unified its communication brand under the name “DUNLOP.” With this initiative, the company aims to strengthen its position as a premium brand in the global market and accelerate efforts to enhance brand value. ■ Event Overview: THE NEW DUNLOP LAUNCH The event was held with the objectives of: ・Announcing the new brand strategy ・Sharing the direction of global business development ・Enhancing understanding among media, analysts, and customers The program consisted of two parts: the Brand Strategy Presentation and the Business Exhibition & Briefing, offering a comprehensive introduction to DUNLOP’s vision for the future. ■ Presentation Highlights ● Brand Value Redefinition by President (at the time) Satoru Yamamoto President Yamamoto redefined the value of the DUNLOP brand, presenting: ・The future the brand aims to achieve ・A unified global brand experience ・The meaning behind “TAKING YOU BEYOND” His presentation incorporated a narrative-driven approach to convey the brand’s new direction. ● Market Strategy Presentations by Global Leaders Top executives from the UK, Europe, North America, and Asia took the stage to share: ・Market trends in each region ・Future business strategies ・Perspectives on global expansion They expressed a unified commitment to moving forward together as ONE DUNLOP, grounded in shared brand values. ■ Chapters 00:00 Opening 00:56 Origins of DUNLOP (Invention of the pneumatic tire) 01:24 Founding story and spirit of challenge 02:22 Challenge toward becoming a global brand 03:01 From 2026, Sumitomo Rubber will operate under the DUNLOP name 04:37 Brand Statement “TAKING YOU BEYOND” 05:14 DUNLOP’s value proposition 07:27 Brand movie introduction 11:59 Evolution toward a global premium brand 15:44 Overseas TOP – Europe & North America DUNLOP Business Strategy 16:11 Graham Mitchell, CEO, MICHELDEVER TYRE SERVICES 22:52 Markus Bögner, President, Falken Tyre Europe GmbH (now Dunlop Tyre Europe GmbH) 29:48 Darren Thomas, President & CEO, Sumitomo Rubber North America 36:58 Message from Shohei Ohtani ■ Business Exhibition & Briefing Following the presentation, a business exhibition was held in the adjacent hall. Visitors were able to explore the latest initiatives, technologies, and future direction of each business division. ■ Japanese Version of the Video 👉 Watch the Japanese Version [   • THE NEW DUNLOP LAUNCH ブランド戦略発表会（2025年12月3日）  ] ■ About This Video This video documents a milestone event in which DUNLOP announced its new brand strategy. We invite you to watch and learn about the brand’s future vision, global expansion plans, and the strong message of unity as DUNLOP moves forward together worldwide. Official Website: DUNLOP Sumitomo Rubber Industries, Ltd. Corporate Site https://www.srigroup.co.jp/english/ For the latest information and inquiries, please visit our official website.