Nicotine Pouches on the Rise: What Parents Need to Know with Dr. Bonnie Halpern-Felsher

Nicotine products are changing quickly, and one of the fastest-growing concerns is small, discreet, flavored nicotine pouches that can be easy for parents and educators to miss. The issue became even more urgent this month when the FDA authorized four new on! nicotine pouch products in Rich Berry, Autumn Spice, and Cappuccino flavors. Nicotine pouches are already the second-most-used tobacco product among U.S. youth, and national data show that the overwhelming majority of young people who use them choose flavored products. For this event Parents Against Vaping was joined by Dr. Bonnie Halpern-Felsher, founder and executive director of the Stanford REACH Lab, for a timely conversation about what families need to understand about nicotine pouches, why these products are gaining traction, how flavors and marketing can shape youth interest, and what parents and communities can do to respond. The conversation also comes as Stanford REACH marks 10 years of its Tobacco Prevention Toolkit, part of a suite of prevention resources developed under Dr. Halpern-Felsher's leadership and now used by educators and young people around the world. Stanford reports that its prevention toolkits have reached more than 3 million students.