Consumer Behaviour (PPT-8)

📌 Basics of Consumer Behaviour | Understanding the Consumer 🎓 For: MBA | BBA | B.Com Students | Marketing & Management Learners | Beginners In this brief lecture, we introduce the very basics of Consumer Behaviour and understand how and why consumers make decisions about buying, using, and disposing of products and services. 📚 What You Will Learn ✅ Meaning and concept of Consumer Behaviour ✅ Who is a consumer? ✅ Why understanding consumers is important for marketers ✅ Consumer needs, wants, and preferences 🛍️ What is Consumer Behaviour? Consumer Behaviour refers to the study of how individuals, groups, and organizations select, purchase, use, evaluate, and dispose of products, services, ideas, or experiences to satisfy their needs and wants. Simply put: "Consumer Behaviour helps marketers understand WHAT consumers buy, WHY they buy, HOW they buy, WHEN they buy, WHERE they buy, and HOW they respond after purchase." 🔄 Basic Consumer Decision Process Need Recognition → Information Search → Evaluation of Alternatives → Purchase Decision → Post-Purchase Behaviour Understanding this process enables marketers to design better products, pricing, communication, distribution, and customer experiences. 🎯 Why Study Consumer Behaviour? Consumer Behaviour helps organizations: ✔ Understand customer needs and motivations ✔ Identify target markets ✔ Develop customer-centric products and services ✔ Design effective marketing strategies ✔ Improve customer satisfaction ✔ Build strong brands ✔ Predict consumer responses ✔ Develop long-term customer relationships 🌟 Key Takeaway Successful marketing begins with understanding the consumer. The better marketers understand consumer needs, motivations, perceptions, attitudes, preferences, and decision-making, the better they can create and deliver superior customer value. 🎓 This lecture is ideal as an introductory session for MBA, BBA and B.Com students studying Marketing Management, Consumer Behaviour, Brand Management, Digital Marketing, and related subjects. 🔔 Subscribe for more simple, practical, and classroom-oriented lectures on Marketing Management, Consumer Behaviour, Services Marketing, Digital Marketing, Integrated Marketing Communication, Brand Management, Sales & Distribution, and Strategic Marketing.