LLMO, GEO, ... How to Track, Analyze and Measure or AI Search

Discover how the rise of generative AI is rewriting the rules of search—and what it means for your e-commerce performance. In this webinar, Robert Weißgraeber (CTO & Co-Founder of axite) and Daniel Drabo (CEO & Co-Founder of Peec AI) unpack the seismic shift from blue-link SEO to instant, AI-driven answers on platforms like ChatGPT, Perplexity, and Gemini. We dive deep into the metrics you can actually measure, the attribution challenges that come with AI search, and the new tactics you need to stay visible and drive conversions. You’ll get real-world demos of Peec AI’s platform, case studies (including Booking.com’s dominance), and forward-looking strategies for Generative Engine Optimization (GEO). What you’ll learn How to track and attribute traffic from ChatGPT, Perplexity & Co. Which AI search metrics matter—and why classic SEO KPIs fall short The practical meaning of GEO and how to implement it Data-driven tactics to boost visibility, relevance & conversion Monetization models and Google’s evolving response to generative search Who should watch Content & SEO teams rethinking their performance metrics E-commerce professionals exploring AI as a new traffic channel Analytics teams tackling AI attribution challenges Decision-makers focused on data-driven optimization Join us for a comprehensive guide to measuring AI search—so you can adapt your strategy, stay ahead of the curve, and turn generative traffic into real revenue. 00:00:00 Introduction & Agenda 00:06:42 Shift in Search Behavior & AI Influence 00:12:33 ChatGPT Search Functionality & Demo 00:22:01 Platform Analysis & Case Studies 00:40:44 Monetization & Business Models 00:44:58 Content & SEO Strategies for LLM Search 00:49:04 Tracking & User Journey in AI Context 00:52:37 Google’s Reaction Patterns & Future Outlook 00:53:38 Closing & Thanks