India’s Fastest Diagnostics Brand | The Orange Health Playbook

In this episode, we sit down with Tarun Bhambra, Co-Founder of Orange Health Labs, to uncover how he’s building India’s fastest, most trusted diagnostics brand for a new era of healthcare consumers. Orange Health is redefining medical diagnostics by making lab tests as convenient as food delivery by offering 60-minute at-home blood collection and test reports in just 6 hours. With a tech-first approach, fully automated logistics and relentless focus on user experience, Orange Health is setting a new benchmark for speed, reliability, and accessibility. In this episode he talks about: The core philosophy behind Orange Health and why convenience in healthcare is a necessity, not a luxury How Orange Health cracked the “60-min collection, 6-hour report”? The unique challenges of scaling full-stack diagnostics in India’s complex healthcare landscape Building trust with doctors, focusing on quality and the P.U.R.E. framework behind Orange Health’s culture Secrets to achieving industry-leading margins and viral consumer growth Chapters: 00:55 - 60-Sec Elevator Pitch 02:02 - 60 Min at-home testing 04:27 - India’s Diagnostics Market 08:42 - Unit Economics Explained 10:42 - 3 Growth Secrets to ₹100 Cr ARR 14:48 - The P.U.R.E. Framework 17:00 - Margins for Basic vs High-End Tests 19:49 - Healthcare in India vs the West 23:11 - Winning in a Crowded Market 25:48 - Gen Z Health Trends