Microsoft AI Product Manager Course 2 - Market Research and Competitive Analysis

Master market research and competitive analysis for AI products in this comprehensive Microsoft AI Product Manager Professional Certificate Course 2. Learn advanced market research methodologies, competitive intelligence gathering, AI market analysis, customer segmentation, user persona development, and market opportunity assessment through hands-on Microsoft certification training. This essential product manager training covers primary and secondary research techniques, competitor analysis frameworks, market sizing for AI products, and data-driven decision making with Microsoft Power BI. Perfect for aspiring AI product managers and professionals seeking Microsoft certification, this market research course provides practical skills in market validation, competitive positioning, and strategic market analysis. Gain job-ready skills through real-world AI market scenarios, competitive intelligence projects, and Microsoft tools training. Complete this course to advance your product manager career and earn your Microsoft AI Product Manager Professional Certificate. Access All Assignments, Reading and Resources: Link: https://drive.google.com/file/d/1C_B3... Complete Timestamp Breakdown: Week 1: Market Research Fundamentals 0:00:00 - Your market research toolkit 0:02:34 - The insight funnel 0:05:08 - Storytelling with data 0:07:42 - Using Power BI for market analysis 0:11:50 - The power of data 0:14:08 - Data-driven decision making as an entry level PM Week 2: Consumer Behavior and Segmentation 0:19:31 - The consumer journey in 3 minutes 0:21:48 - Decoding consumer behavior 0:26:45 - Market segmentation 101 0:31:38 - Bringing personas to life 0:34:03 - Building buyer personas Week 3: Competitive Intelligence and Analysis 0:39:24 - Know the competition 0:41:52 - Stay ahead of the game 0:46:31 - Using Power BI for competitive analysis 0:50:20 - A strategic snapshot 0:52:52 - Introduction to SWOT analysis 0:57:48 - Strategic assessment in the real world 1:03:31 - The milkshake dilemma 1:08:22 - Jobs to be done tools and templates 1:13:23 - The competitive landscape Week 4: AI Product Market Analysis 1:15:43 - Navigating the AI product market 1:20:12 - AI market dynamics - Understanding the forces at play 1:24:35 - AI product competitive analysis 1:29:20 - Using Microsoft tools for AI product competitive analysis Course Summary 1:33:22 - Course 2 Complete - Next Steps STREAMLINE MARKET RESEARCH WITH TASKADE Organize competitive analysis and customer personas efficiently. EXCLUSIVE STUDENT OFFER:* Start Free: https://taskade.com?via=taskade&fp_si... 20% OFF Pro For Life: Code: ALPHA20 Organize your projects with Taskade - trusted by product managers worldwide.