Beyond "Go Sell More": The Four Levers Framework, Part 1

Are you leaving revenue on the table with the clients you already have? In Part 1 of this two-part episode of the SPARX Podcast, Intergetik owner Rick Brewer sits down with Matt Lanzone, fractional revenue growth executive and chief connecting officer at Executive Consulting Group (ECG) in St. Louis. Matt has held CRO, COO, and national sales leadership roles and is a certified Six Sigma Black Belt. He breaks down the framework he uses with every client: the four levers of revenue growth and the three Ps that support them. He explains why most small and midsize businesses lean almost entirely on new customers, and why simply paying attention to your existing client base can produce a 10 to 30 percent lift in revenue. In this episode: How waiting tables taught Matt the foundation of his sales framework The four levers: new logos, upsell and cross-sell, channels and partners, and marketing The three Ps: people, product, and process Why small businesses get stuck chasing new logos Why upsell and cross-sell is the most underused lever Using the voice of the customer to uncover new opportunities How client feedback led Intergetik to launch its CRM services The four box: focus on what's important to your customer and unique to you Why what gets measured gets improved Read the full episode recap: https://intergetik.com/podcasts/the-f... Connect with Matt Lanzone on LinkedIn:   / matt-lanzone   Books mentioned: Outgrow by Alex Goldfayn: https://www.audible.com/pd/Outgrow-Au... The Listening Advisor by John Gatewood: https://www.amazon.com/Listening-Advi... Catch the previous episode: Relationships Over Transactions with Roy Jefferson: https://intergetik.com/podcasts/relat... About Intergetik Marketing Solutions: Intergetik is a full-service digital marketing agency with offices in St. Louis and North Kansas City, helping businesses grow through SEO, advertising, web design, social media, and strategic marketing. Website: https://intergetik.com Start a conversation: https://intergetik.com/contact SEO services: https://intergetik.com/services/seo-s... Strategic marketing: https://intergetik.com/services/strat... St. Louis marketing company: https://intergetik.com/st-louis-marke... Kansas City marketing company: https://intergetik.com/kansas-city-ma... Follow Intergetik: YouTube:    / @intergetik   LinkedIn:   / intergetik   Facebook:   / intergetik   Instagram:   / intergetik   X:   / intergetik   TikTok:   / intergetik   Want to be featured on the SPARX Podcast? Reach out: https://intergetik.com/contact #SPARXPodcast #RevenueGrowth #SmallBusinessGrowth #SalesStrategy #StLouisBusiness #Intergetik