The future of brand: digital products your community loves

Learn how the Financial Times, Ennismore, Skin Rocks and Camilla Lorentzen have launched digital products their consumers love -- How do you meet the changing consumer demand for authenticity? Whether you’re an influencer building a new business for a dedicated community or a well-known brand with lifelong customer loyalty, the answer is the same: build authentic brand-led products that leverage your existing community. But how do you protect your existing brand? What does it take to launch and maintain a new business? And how does - or should - brand influence your product decisions? Watch to find out how Andrew Antoniades (Ennismore), Holly Brooke (Skin Rocks), Debbie McMahon (Financial Times) and Camilla Lorentzen (Mila) launched new products while protecting and growing a brand. -- 🤳 Connect with us LinkedIn:   / planes-limited   Instagram:   / planesstudio   Website: https://www.planes.studio/