Day 03 Session 02 - 5TH INDIAN SCREENWRITERS CONFERENCE

5TH INDIAN SCREENWRITERS CONFERENCE - Day 03 Session 02 HAS THE DAILY SOAP FORMAT REACHED ITS DEAD END? *** Day: August 3, 2018 (Friday) Venue: St. Andrew’s Auditorium, Bandra West Mumbai *** Focus: With shows garnering lesser ratings and a majority of shows winding up within three months on air due to poor ratings, is it content that is to be blamed or the format? Is the daily soap format forcing its continued run and thus stifling better content as well as a better brighter future of television? Moderator: Zama Habib: A writer of successful shows like Bidaai, Saas Bina Sasural, Sasural Genda Phool and currently writing and producing Nimki Mukhiya, and spearheading a change at SWA serving as the General Secretary. Panellists: Yubaraj Bhattacharya: He successfully launched the regional Star Jalsha, then headed programming at Hindi GEC Life Ok, and is now with Zee TV as the commissioning lead. He also leads the Zee TV Idea Exchange. Rajan Shahi: A director and producer of the longest running Indian Television Series Yeh Rishta Kya Kahlata Hai. Shanti Bhushan: A writer of successful shows like Mann ki Awaaz Pratigya, Ishq ka Rang Safed and Agle Janam Mohe Bitiya hi Kijo. Sharad Raj: An FTII alumnus who has creatively headed shows viz. Kumkum, Rihaee, Siddhant, Dil Mil Gaye. Former Head of Programming at Sahara TV. Currently teaching at Whistling Woods International and Digital Academy.