Negative Keywords Mistakes That Waste Budget | Google Ads Discussion

Part 2 of our negative keywords series. In this discussion we take a real luxury car rental campaign in Dubai and decide, search by search, what to BLOCK and what to KEEP. In this video we discuss: ✅ Real search terms – which ones are wasting money ✅ Negative broad vs phrase vs exact – which one to use, with examples ✅ Why "job" does not block "jobs" (plurals and variants) ✅ How one wrong negative keyword can stop all your ads ✅ Ad group vs campaign level vs negative keyword lists ✅ Questions to ask your client before adding negatives This is perfect for Google Ads students, freelancers and business owners who already know the basics and want to practise real decision-making. ⏱ Timestamps 00:00 Introduction 00:00 Quick recap of Part 1 00:00 Real search terms: block or keep? 00:00 Choosing the right negative match type 00:00 Plurals & close variants 00:00 Mistakes that block good customers 00:00 Where to add negatives 00:00 Student task + conclusion 📺 Part 1 – Negative Keywords Explained: [paste link] 📺 Keyword Match Types Explained: [paste link] 👍 Like, share and subscribe for more Google Ads tutorials. 💬 Comment your answer to today's block-or-keep task! #GoogleAds #NegativeKeywords #PPC #DigitalMarketing #GoogleAdsTutorial