The Self-Hosted Shopify Alternative You Actually Own (Full Source Code)

Not a theme. Not a subscription. Incep Platform is a full website and commerce platform built on Next.js and Postgres: storefront, admin, a real visual page builder, a mobile operations app and an AI that plans and builds pages. You get the source code. ▶ Live demo: https://demo.incepdigital.com ▶ Get the codebase: https://incepdigital.com/platform ▶ Deploy to Vercel + Neon (step by step):    • Deploy Your Own Store on Vercel + Neon | I...   ▶ Deploy to Railway (step by step):    • Deploy Your Own Store to Railway with Clau...   ▶ Documentation ships with the source code. Every ecommerce project starts with the same trade-off. Rent someone else's platform and live inside their admin panel for years, or start from an empty repo and spend six months rebuilding carts, checkouts, tax tables and order emails. Incep Platform is the third option: a production foundation you run on your own hosting, your own domain and your own database, with no vendor between you and your data and no per-store revenue share. WHAT YOU GET • Server-rendered storefront: faceted catalog, variants, galleries, reviews and Q&A, cart drawer, multi-gateway checkout with shipping, tax and discounts • Customer accounts: order history, saved addresses, digital downloads, wishlists, loyalty points, referrals, two-factor sign-in • Operations: 8 product types, swatches, pricing tiers, CSV import/export, multi-location inventory, order timelines, partial refunds, flash sales, shipping zones, tax classes, 16 transactional email flows, webhooks, product feeds and granular staff permissions • Mobile operations app: orders, order status, stock adjustments and customer lookup from your phone • A real visual page builder: 99 element types, 59 blocks, close to 300 pre-designed section presets, per-breakpoint styling, design-system tokens, layers, undo and full version history, plus HTML/CSS import compiled into editable blocks • One engine, any kind of site: switch ecommerce off and the shop is gone, not hidden. Run a booking business, a lead-generation site with a real pipeline, or a plain business website from the same codebase • AI you bring your own key to (Anthropic, OpenAI or Gemini): a website architect that plans the sitemap and sections, then generates copy, design tokens and images, with a quality check before publishing, and a builder assistant with around 57 tools • MCP: connect Claude Code, Codex or Cursor with scoped, revocable, logged access FOR DEVELOPERS Next.js 16 App Router, React 19, TypeScript, Prisma and Postgres, Zod validation, Auth.js with Argon2, TOTP 2FA, rate limiting, server-side session revocation and Sentry. A block SDK where one file adds a block to the builder and the storefront. Payments, storage and email sit behind interfaces. About 290,000 lines of TypeScript, 98 database models, 222 API routes, 180 test files, integration tests against a real Postgres in CI, and a schema-drift guard. CHAPTERS 0:00 The trade-off 0:38 What Incep Platform is 1:30 The storefront 2:11 The merchant side 3:10 Mobile operations app 3:47 The visual page builder 5:00 One engine, any kind of site 5:54 The AI website architect 7:04 MCP: Claude Code, Codex and Cursor 7:38 The codebase 8:40 Deployment 9:02 Who it's for 9:30 Live demo and docs Built for agencies running many client sites, developers who want a foundation instead of a blank repo, startups that need to launch this quarter and still own what they launched, and teams building their own commerce product. Licence terms are on the site. #nextjs #ecommerce #webdevelopment