Why Nutraceutical Startups Are Booming in India | Vivek Lodha

India’s nutraceutical market has witnessed rapid growth in recent years, with more than 500 startups entering the space and over $180 million raised collectively. But what is driving this sudden rise, and is building a nutraceutical brand still a worthwhile opportunity? In this video, I explain how growing health awareness, higher disposable incomes, quick commerce and convenient product formats have contributed to the rise of nutraceutical brands in India. I also discuss the challenges founders often underestimate—including compliance, high operating costs and constant competition—and share practical ways to navigate them. This video is for aspiring founders, entrepreneurs and anyone interested in building in India’s healthcare, nutrition and wellness ecosystem. If you found this useful, do like, share and subscribe to the channel. Also, tell me in the comments, would you consider building a nutraceutical brand today?