Nick Mason’s $35 Million McLaren F1 GTR — The Story of “The Pop Art F1”

Nick Mason’s McLaren F1 GTR is far more than a $35 million supercar. This is the story of chassis 10R — the rare “Pop Art F1” that began life as a McLaren factory development car before becoming a Le Mans-era test machine and eventually Nick Mason’s personal McLaren for around 25 years. Built as the first 1996-specification McLaren F1 GTR, chassis 10R was retained by McLaren for testing and development. It later participated in the Le Mans testing program before being converted for road use. Then came Nick Mason. The Pink Floyd drummer and renowned car collector acquired 10R directly from McLaren in 1999. During his ownership, the car wasn't simply stored away as a priceless collectible. It was driven, displayed, taken on European motoring events, and returned to the Goodwood circuit. The car also carries a remarkable visual identity: its distinctive Blood Red and yellow “96 GTR” factory livery, which RM Sotheby’s has described as the “Pop Art F1.” But the story doesn't end with Mason. After approximately 25 years of ownership, the McLaren was privately transacted in 2024. In August 2026, it appeared at RM Sotheby’s Monterey auction with a valuation of more than $35 million. So what makes this particular McLaren F1 GTR so valuable? Its rarity. Its factory-development history. Its connection to Le Mans. Its road conversion. Its unmistakable livery. And 25 years of documented ownership and use by Nick Mason. This documentary follows the story of McLaren F1 GTR chassis 10R and explores why this particular machine became one of the most fascinating collector cars in the world. Watch until the end to understand why its value is about much more than the McLaren badge or a multimillion-dollar price tag. ━━━━━━━━━━━━━━━━━━━━ 🏎️ WHAT YOU'LL DISCOVER • Nick Mason and his McLaren F1 GTR • The history of chassis 10R • The 1996 McLaren F1 GTR program • McLaren factory testing and development • Its connection to Le Mans • The famous “Pop Art F1” livery • How 10R became road legal • Nick Mason’s 25-year ownership • The car's Goodwood incidents and restoration • Its 2024 ownership change • The 2026 RM Sotheby’s Monterey valuation • Why chassis 10R is historically significant ━━━━━━━━━━━━━━━━━━━━ 🚗 THE CAR Car: McLaren F1 GTR Chassis: 10R Specification: 1996 Nickname: “The Pop Art F1” Connection: Nick Mason Former Owner: Nick Mason Factory Role: Development / test car Le Mans Connection: Testing and pre-qualification Road Registration: K40 MCL Auction: RM Sotheby’s Monterey 2026 Pre-Sale Valuation: More than $35 million ━━━━━━━━━━━━━━━━━━━━ #️⃣ HASHTAGS #NickMason #McLarenF1GTR #McLarenF1 #WHATTHEYOWN #CarCollection #Supercars #LeMans #RMSothebys ━━━━━━━━━━━━━━━━━━━━ ⚠️ NOTE This video is presented as a documentary-style exploration of the history, ownership, and significance of McLaren F1 GTR chassis 10R. Ownership, auction, valuation, and historical details are presented according to publicly available documentation and may be subject to updates or differing reported figures. ━━━━━━━━━━━━━━━━━━━━ WHAT THEY OWN Exploring the extraordinary things owned, used, collected, inherited, driven, worn, or preserved by the world's most famous people. From rare cars and mansions to watches, artwork, private jets, historic objects, and personal treasures — WHAT THEY OWN looks beyond the celebrity and tells the story of the thing itself.