AI in E-commerce: Beyond the Hype with Claude

In this episode, we dive deep into our recent obsession with Claude and how we’re moving beyond the standard AI hype to build actual utility for our e-commerce brands. From automating Klaviyo reporting and analyzing P&Ls to managing local Shopify theme files, we share how we’re using these new tools to act as a "co-founder on steroids" while navigating the thin line between genuine efficiency and productive procrastination. 📢 Enjoyed the episode? Thanks for listening! Leave a review on your favorite podcast platform and share it with fellow ecom founders! Your support helps us keep it real. 💬 Join the Conversation: Jack on X: @jackinprogress David on X: @austriker27 📩 Got feedback or topic ideas? Leave a comment or email us at underdogecom@gmail.com 🌎 Join the Underdog Ecom Community: Apply here → underdogecom.com 🎧 More from Underdog Ecom: Website: https://underdogecom.com Podcast: https://podcast.underdogecom.com