The Women Behind Britain's Independent Fashion Boutiques | Retail Makeover Mission Ep 5

DOWNLOAD DERYANE'S TOOLKIT: https://www.springfair.com/news/build... Katie is on a retail makeover mission. In this episode she visits Deryane Tad, owner of The Dressing Room in St Albans and one of the most respected names in independent retail, for a behind the scenes masterclass in how to run a truly great boutique. Over the course of the visit Katie gets an exclusive store tour, learns how Deryane thinks about the customer journey, discovers how she builds and empowers a loyal team, and picks up practical strategies she can take straight back to Oso Boutique in Salisbury. In this episode you'll learn: • How to create a customer journey that feels effortless and intentional • Why storytelling and buyer's notes keep customers engaged • How to build a team that stays with you for years • The simple loyalty program that drives repeat purchases • Why every independent retailer needs to think about going online • How mood boards and seasonal training keep your team ahead of the curve • How to link your in store experience with your website and social media Whether you're just starting out or years into running your own boutique, this episode is full of honest advice and real world insight from someone who has been doing it brilliantly for two decades. SERIES PARTNERSHIP: SaveTheHighStreet.org Hit SUBSCRIBE and tap the bell 🔔 to follow Katie's full transformation journey and see more indie retailers get the expert support they need to thrive. #RetailMakeover#interiordesign #RetailBuying #TradeShowTips #SmallBusiness #RetailTransformation #IndependentRetail #AutumnFair #SpringFair #RetailExperts #ShopLocal #BusinessMakeover #retailtips