Why Gen Z is Falling in Love with Suta Sarees | Full EP 06 | Iconic Brand Stories | Tina Garg

Today, I sit down with sisters Sujata and Taniya Biswas, the visionary co-founders of Suta, a Rs 75-crore handwoven saree empire that’s redefining Indian fashion. From their corporate careers to launching a bootstrapped brand in 2016 with just Rs 6 lakh, discover how their love for nostalgic mulmul sarees and childhood memories of their mother’s weaves sparked a revolution. With over 17,000 artisans crafting their designs, Suta blends tradition with modern flair, making sarees sneaker-ready and Gen Z-approved! We explore their journey, from convincing skeptical weavers to embracing clip-on drapes, their innovative marketing (yes, they model their own sarees!), and how they’ve built a passionate “Suta Queens” community. Plus, hear their plans to take Indian craftsmanship global. Join us for a story of sisterhood, sustainability, and sheer joy in weaving dreams into reality. Subscribe and get inspired! Timestamps: 00:00 Intro 03:12 Why the name Suta? 10:37 Being brand's face 15:16 Making Saree the everyday vibe 19:44 Why do Men love Suta ? 22:04 New HSR store 29:36 Best collab: Amrit 33:30 Saree = livelihoods 37:59 Their individual roles 44:57 Challenges of visibility 50:07 Store promotions 51:45 Rapid fire round