We Built Our Own Software With Claude Code. Here’s Why.

When the software you rely on gets more expensive, more loaded with unnecessary features, or simply stops fitting the way you work, it’s fair to ask whether there’s a better option. Eric and Mike faced that question themselves, and in this episode they talk through what led them to consider building their own app instead of finding another subscription. They cover the reasons building can make sense for a small team, what to consider before you commit, and how to decide whether it’s the right move for you. If you’ve ever felt stuck paying for tools that don’t quite fit, this conversation offers a practical way to weigh your options. Links mentioned in the show: https://supabase.com/ _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉    / @marketingteamofone   Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗   / michael-d-hendry   🔗   / eric-grotenhuis-pagedesign   🔗  / marketingteamofone   Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - www.marketingteamofone.net/freebies _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾   / marketingteamofone   Visit Our Website: For more resources, articles, and information, check out our website: 🌐 www.marketingteamofone.com Buy our Merch: If you want to show your support and represent the show, check out our merch store: 🧢 https://marketing-team-of-one-show.pr... _____________________________________ Listen to Our Podcast: 🍏 Apple Podcasts - https://podcasts.apple.com/us/podcast... 🎧 Spotify - https://open.spotify.com/show/3BEYh7N... _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. https://fathom.partnerlinks.io/2mzzhd... _____________________________________ 01:54 AI Can Build Anything 02:49 Software Price Shock 04:39 Why Not Just Switch 06:53 Four Week Build Sprint 07:50 Two Day Myth Reality 09:57 Process Mapping Matters 11:17 Standardizing Workflows 13:18 37 Steps to Invoice 15:42 Reality Check on AI Builds 17:13 Agents Versus Custom Apps 18:37 Avoiding Vendor Lock In 21:43 Cutting Costs With Supabase 22:18 APIs As The Glue Layer 23:06 Scope Creep And Iteration 25:21 Sandbox And Safety Nets 27:24 Security Guardrails Built In 28:26 Owning Your Custom Platform 30:41 Tradeoffs Of Self Hosting 33:44 Practical Steps To Build 37:16 Time And Cost Reality Check