#347 // Business Lessons || “Lose The Sale, Win The Client” ft Greg Crowe

If you’re winning every job you quote, something’s wrong. In this one we get into why losing the right sales makes your business stronger. In this episode we discuss: why a sale where only you win is a problem you’ll pay for later the clients who aren’t the right fit, and what they really cost you how the wrong work holds space the right work could be filling why a 10/10 conversion rate means you’re probably the cheapest in the room never selling someone something they don’t need Hope you enjoy the pod! Much love x Plenty of people will tell you how to win more sales, in this podcast we go through why you should lose some. Summary In this episode, Greg Crowe shares essential sales principles for business success, emphasizing the importance of losing the right sales to build a strong reputation, attract ideal clients, and ensure both parties win. Learn practical tips on how to refine your sales approach, understand your market, and prioritize long-term relationships over short-term wins. Keywords sales, business growth, client relationships, reputation, margins, sales tips, business strategy, client fit, branding, communication Key Topics The importance of both parties winning in a sale Why not every client is a good fit The role of reputation and trust in sales Knowing your numbers and margins The value of honest communication and follow-up How to identify and prioritize ideal clients The impact of brand presentation and professionalism Why you should sometimes walk away from a sale The long-term benefits of losing the wrong clients Building a business based on integrity and trust Chapters 00:00 Introduction: The importance of losing the right sales 02:26 Story: Choosing the right surfboard and integrity in sales 04:48 Knowing your business and market to make better sales decisions 06:14 The importance of asking the right questions during sales 07:40 Refining your sales process and understanding client needs 08:37 The significance of knowing your numbers and margins 10:04 Presenting your product with pride and evolving your customer experience 11:02 The power of professional presentation and communication 13:19 Why not every client is an ideal fit 15:10 The risks of taking on unsuitable clients 16:01 The importance of aligning with your core market 17:29 Understanding payment terms and financial risks 18:27 The pitfalls of quoting on anonymous platforms 19:15 The value of targeting ideal clients and building trust 20:42 The impact of wrong clients on your business 24:14 The benefits of focusing on ideal clients and better work 24:44 Why winning everything might mean you're the cheapest 26:32 Building brand trust and reputation over time 27:25 Sowing seeds of trust and long-term success 28:16 Conclusion: Win the client, lose a sale for better business