What Is UTM Tracking in Systeme.io? (Is It Worth Setting Up?)

UTM tracking means adding short codes to the end of a link so you can tell where a new contact came from. This video builds a tagged link, switches on Store UTM parameters in Systeme.io, signs up two visitors through two different links, and shows where the codes end up: on the contact's page and in the contact export. It finishes with the one limit to know about and a simple way to decide whether it is worth doing. Chapters 0:00 What this video covers 0:15 What a UTM parameter is 0:37 Building a tagged link 1:37 The finished link, piece by piece 2:03 Switching on Store UTM parameters 2:43 A visitor signs up through the link 3:11 A second link, from a newsletter 3:46 The two new contacts 4:06 The full link on a contact's page 4:21 Exporting contacts with the UTM columns 5:19 The limit: contacts, not purchases 5:40 Is it worth setting up? Recorded in Systeme.io in October 2026.