Brevage + Terroir #20 | DODJIVI : Functional Mushroom Coffee Is Moving Into the Mainstream

Presented by ⁠PivoHub⁠ and ⁠Étiquette PDF Functional beverages are no longer a niche conversation reserved for health-food stores. They are increasingly becoming part of the broader beverage market, as consumers look for products that combine convenience, taste, and a perceived wellness benefit. At CHFA NOW Toronto 2026, Beverage + Terroir spoke with Komlanvi Dodjro of DODJIVI, a Canadian brand built around functional mushroom beverages and supplements. What started with a personal search for natural alternatives has evolved into a growing consumer brand with distribution across Canada and a new brain-and-body supplement scheduled to launch at Whole Foods across the country in 2027. The conversation raises a larger question for the beverage industry: are functional ingredients becoming a new way to rethink everyday products rather than simply creating another category of supplements? From mushroom coffee to wellness teas and powdered formulations, Doji V is betting that consumers do not want another complicated health routine. They want to add functionality to habits they already have. dodjivi.com | #dodjivi ‪@Baronmagfr‬ ‪@lesaffairesbrassicoles-xq6hh‬ ‪@CHFA‬