Selling to Hospitals, Session 1 (CLE), Part 1: Intro to Hospitals

Selling a new medical device or diagnostic to hospitals has unique challenges that have become increasingly complicated by restrictive regulations. Hear from industry experts and hospital professionals as they provide insights into the structure and operations of a hospital, as well as the process and the people within the hospital that a sales organization must understand to successfully sell their products. Speaker: Jacqueline Murray, Marketing Strategist, DardenLentz